working in partnership with

Client: Crosstree Real Estate Partners

Construction Consultancy: Jackson Coles LLP

Demolition Contractors: Tower Demolition Ltd

Project duration: Two weeks during January 2020

When the Holiday Inn Mayfair was due to undergo a total strip back, to be redeveloped into a boutique hotel, the then General Manager invited CleanConscience to assess the hotel’s contents, with a view to donate the assets to charity rather than having it landfilled or incinerated. Once the budget was signed off by the owners, One Berkeley Investments Unit Trust, via the landlords, Crosstree Real Estates Partners, and the project consultants, Jackson Coles, it took seven 10-hour days with Gwen herself, assisted by 6 volunteers and 3 van drivers, with three rented Luton vans, making two 60 mile round trips into London and back every day, to drop the salvaged contents at the three 20-foot storage containers, situated at their operational base just outside Maidenhead.

There were two guest lifts, with one other service lift in use, and for the first two days Gwen and her team had exclusive access to the hotel, as the demolition team from Tower Demolition only arrived on the 3rd day. Gwen was then assigned a small team of 4 labourers from Tower Demolition’s team, to assist with bringing the contents down in the lifts and loading the Luton vans.

You can read the full report here: Holiday Inn Mayfair Reclamation & Redistribution Impact Report

35.5 tonnes of assets diverted from landfill / incineration
141 tonnes of carbon dioxide equivalent saved from being emitted
£38k saved in waste costs
More than £308k of assets donated
Our costs for redistributing the assets = £23k
In the region of £58.5k rebate on Corporation Tax

The Holiday Inn Mayfair turning into the 1 Hotel London Mayfair

The Holiday Inn Mayfair was a 196-bedroom 4-star hotel, spread out over seven floors, and situated in the heart of London’s Mayfair. The hotel had one main kitchen, another smaller service kitchen, one restaurant, a bar area and three meeting / conference rooms.

It is being redeveloped into a 1 Hotel, the “eco-conscious” and design-led brand already operates four hotels in the US. The 184-bedroom, nine-storey London hotel will be operated by SH Hotels & Resorts, a subsidiary of Starwood Capital.

Crosstree invests in all real estate asset classes and across the capital structure; its portfolio includes a variety of projects across London including office properties, retail and leisure space, hotels and residential development. 

Crosstree concentrates on a few exceptional schemes at any one time, and seeks to work with best-in-class partners, professionals and designers. 

Jackson Coles are an independent and comprehensive Construction Consultancy supporting quality clients and projects, established for over 35 years and based in London.

Tower Demolition is an ward winning demolition expert covering England; they are industry experts that are leading the way in site demolition and recycling – saving money for their clients

Outcome - The Charities That Benefited

You can read more about the charities we helped below:

When ADA Cosmetics International acquired Pacific Direct, and two warehouses had to be merged into one, it was a good time to do a proper stock take and let go of any product not complying with the new branding; this resulted in 7 pallets of redundant stock that needed to be redistributed. On another occasion, just before the COVID lockdown in March 2020, 18 pallets of stock, close to their use by date, were donated for us to redistribute, rather than letting it run out of date. 

15 tonnes of assets diverted from landfill / incineration
37.5 tonnes of CO2e saved from being emitted
£4,500 saved in incineration costs
More than £100k of trading stock donate
Our costs for redistributing the assets = £5,300
In the region of £19k rebate on Corporation Tax